JMChip Electronics - Your Trusted Global Electronic Components Distributor.

Privacy Policy

Last Modified: March 6, 2024

At JMChip Electronics, safeguarding the personal information you entrust us with is of utmost importance. We extend our gratitude for your interest in our websites, services, and products (collectively referred to as "Services"). Privacy protection stands at the forefront of our priorities, and we are committed to protecting and respecting your privacy.

This privacy policy outlines how we collect, store, process, transfer, and utilize data that uniquely identifies you as a natural person ("Personal Information"), as defined in Article 4(1) of the General Data Protection Regulation ("GDPR") and the California Consumer Privacy Act of 2018 ("CCPA").

Our goal is to ensure your trust in us by maintaining the security of your data and providing clarity on how we use it to enhance your shopping experience with us, making it more personalized and enjoyable.

What Personal Information Does JMChip Electronics Collect and Why?

At JMChip Electronics, the personal information we collect about you generally falls into the following categories, each with a specific purpose:

1. Information You Provide Voluntarily:

We may request your personal information through our website functionalities or services. This includes, but is not limited to, contact details for account registration, order fulfillment, newsletter or marketing subscription, and inquiries. We also collect information during contests, promotions, stock notifications, product availability requests, surveys, webinar sign-ups, emails, and feedback submissions. Financial details like credit card information are collected securely for purchase transactions.

The purpose and reason for each information request will be transparently communicated to you at the time of collection (or be self-evident from the context).

2. Information Collected Automatically:

When you visit our website or use our services, we and our third-party service providers may automatically gather certain information from your device. In jurisdictions like the European Economic Area and the UK, this information may qualify as personal data under relevant laws.

The automatically collected information encompasses your IP address, device type, unique identifiers, browser type, operating system, visit timestamps, referring and subsequent websites, search queries, approximate location, and technical details of your device's interaction with our website (e.g., pages visited, products viewed, search terms, links clicked). We also log usage patterns, transaction data (including KYC status if applicable), communication records, account activities, web server logs, email engagement, access times, error logs, and similar insights.

This information helps us understand our visitors, improve our website's relevance and security, and detect fraudulent or suspicious activities.

3. Information Obtained from Third-Party Sources:

Our website may contain links, embedded content, and buttons from third-party websites and services, including social media platforms. Occasionally, we receive personal information about you from these sources, such as web activity data, aggregated analytics, and social media interactions.

Third-party sources might include suppliers, web analytics providers, and social media platforms like YouTube, Facebook, Twitter, LinkedIn, and Instagram. We utilize this information to enhance our website and services, provide targeted information and advertising, analyze aggregate click statistics and trends, and support fraud detection, prevention, and reporting efforts.

Who does JMChip Electronics share my personal information with?

JMChip Electronics may share your personal information with several categories of recipients, including but not limited to:

1. Related Companies and Third-Party Service Providers: We may disclose your information to our affiliates, suppliers, manufacturer representatives, partners, and service providers for various purposes such as product delivery, order fulfillment, pricing negotiations, design registration assistance, product availability assessments, enhancing our services or website security, advertising services, web analytics, market research, and supporting contests, sweepstakes, promotions, surveys, or webinars. We also engage third-party partners for fraud detection, security threat prevention, and dispute management.

2. Legal and Regulatory Authorities: We may disclose your information to law enforcement agencies, regulatory bodies, government agencies, courts, or other third parties when required by law, to exercise or defend our legal rights, in connection with legal proceedings or investigations, or to protect the vital interests of you or others.

3. Credit Reference Agencies: When placing an order or if you have an open account with us, we may share your information with credit reference agencies for identity and credit checks.

4. Business Transactions: In the event of a sale, merger, acquisition, reorganization, bankruptcy, or change in ownership control of any part of our business, we may disclose your information to the actual or potential buyer (and their agents and advisers), provided that we inform the recipient of the limited purposes for which they can use your information as outlined in this Privacy Notice.

5. With Your Consent: We may share your personal information with any other person or entity if you have given us your explicit consent to do so.

Legal Basis for Processing Personal Information (EEA/UK Visitors and Others Where Applicable)

Our legal foundation for collecting and utilizing the personal information mentioned above is grounded in the specifics of the information and the context in which it is gathered. Typically, we will only collect personal information from you under the following circumstances:

1. Performance of a Contract: We may collect personal information when it is necessary for the execution of a contractual agreement between you and us. This encompasses instances where the data is essential for delivering the products or services you have requested, managing your account, or fulfilling your orders.

2. Legitimate Interests: In situations where the processing of your personal information aligns with our legitimate business interests, and where these interests do not infringe upon your rights and freedoms, we may proceed with the collection and use of your data. Examples include enhancing our offerings, improving website security, and conducting market research to better serve our customers. We ensure that our legitimate interests are balanced against your privacy rights, adhering strictly to data protection regulations.

3. Consent: For specific processing activities that do not fall under the contract performance or legitimate interests categories, we rely on your explicit consent. We will clearly outline the purpose of the processing and obtain your consent prior to proceeding. You have the right to withdraw your consent at any time, albeit with the understanding that this may affect our ability to provide certain services or features.

In all instances, we strive for transparency, fairness, and compliance with data protection laws, ensuring that our processing activities are lawful, necessary, and respectful of your individual rights.

Cookies, Tracking Technologies, Targeted Advertising, and Third-Party Service Providers

We employ both first-party and third-party technologies, encompassing cookies, web beacons, pixel tags, and similar tracking mechanisms (collectively referred to as "Cookies"), to gather and utilize personal information about you. These technologies serve multiple purposes: enhancing site navigation, gaining insights to improve our services, monitoring your interactions with our websites (including clicks, cursor movements, and even screen recordings), and enabling the delivery of targeted, interest-based, and cross-context behavioral advertising (commonly known as "Targeted Ads" or "Targeted Advertising"). For a comprehensive understanding of the types of cookies we utilize, their purposes, and how you can manage them, please consult our Cookies Policy.

We may leverage your personal information to facilitate the display of Targeted Ads. If you wish to opt-out of our sharing of your personal information for the purpose of Targeted Advertising, as defined by applicable laws, you may submit a request to JMChip Electronics.

Moreover, we collaborate with various third-party service providers to support our website and services, including website development, hosting, and analytics (e.g., Google Analytics), which help us comprehend how our website is used. These partners also assist in delivering advertising related to our website, products, and services. We may collect or receive information about you from these third-party service providers, and they may collect, store, and share information in accordance with their respective privacy policies.

We strive to maintain transparency in our data practices and encourage you to review the privacy policies of our third-party partners for further details on their information handling practices.

Retention, Protection, and International Data Transfers of Your Data

Data Security and Protection

We prioritize the security of your information and employ robust physical, administrative, and technological measures to ensure the integrity and safety of data collected through our website transactions and customer service interactions. Our secure servers, firewalls, and encryption technologies work together to safeguard all information entrusted to us.

Data Retention

We retain personal information for as long as necessary to fulfill the business objectives outlined in this policy, adhering to legal obligations and contractual commitments. Typically, transactional records (such as purchase history, invoices, refunds, returns, credits, or payments) are deleted once statutory retention requirements have been met.

International Data Transfers

Please note that your personal information may be transferred to and processed in countries other than your country of residence. These countries may have differing data protection laws, some of which may offer less protection than those in your home country.

Our website servers are situated in the USA, and our group companies, third-party service providers, and partners operate globally. Consequently, when we collect your personal information, it may be processed in any of these locations.

However, we have implemented appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Notice. This includes, where applicable, adopting the European Commission's or UK Standard Contractual Clauses, which can be provided upon request. Similarly, we have established comparable safeguards with our third-party service providers and partners, and further details are available upon request.

We are committed to transparency and ensuring that your data is handled with the utmost care, regardless of its location.

Automated Decision-Making and Your Rights

In certain cases, our utilization of your personal information may lead to automated decisions that may legally or significantly impact you. Automated decisions entail the automatic generation of a decision about you, solely based on computer calculations (utilizing software algorithms), without direct human intervention.

Illustrative Example & Safeguards

One such instance where we employ automated decisions is for fraud prevention. To ensure the protection of your rights and interests, we have taken the following measures:

Limited Application: We limit the use of automated procedures strictly to fraud detection.

Accessibility: We provide clear channels for you to contact JMChip Electronics should you require any information or assistance related to automated decisions made about you.

Right to Human Review

Should an automated decision be made that affects you, you have the right to request a human review of that decision. To exercise this right, kindly contact us using the contact information outlined in this notice. We are dedicated to addressing your concerns promptly and ensuring transparency in our decision-making processes.

Data Protection Rights and Contact Information

Your Data Protection Rights:

1. Access, Correction, & Deletion: You have the right to access, confirm, correct, update, request deletion, or anonymization of your personal information. Simply reach out to us to exercise these rights.

2. Processing Objections & Restrictions: You may object to or restrict the processing of your personal information. Contact us to do so.

3. Portability: Request portability of your personal information, allowing you to easily transfer it between organizations.

4. Marketing Opt-Out: Opt-out of marketing communications at any time by clicking the "unsubscribe" link in our emails or contacting us for other forms of marketing.

5. Consent Withdrawal: Withdraw your consent for personal information processing at any time. This won't affect prior lawful processing.

6. Complaints: You have the right to lodge a complaint with your local data protection authority regarding our data practices.

Children's Privacy:

Our website does not target individuals under 16. If you're a parent or guardian concerned about a child's data, please contact us.

Do Not Track:

Currently, our website does not honor "do not track" requests.

Third-Party Websites:

We're not responsible for third-party websites linked from our site.

Specific Rights:

Right to Access: Request a copy of the personal data we hold.

Right to Erasure: Erase your personal data by completing our identity verification form. We'll remove your account, data from marketing databases, and transactional records as per legal requirements.

Other Rights: Includes rights to rectification, restriction, portability, objection, and submitting complaints to data protection authorities.